IGCSE商科教材電子版及內(nèi)容和目錄大綱

 

IGCSE商科教材

Section 1 Understanding business activity 理解商業(yè)活動

1 Business activity商業(yè)活動

2 Classification of business商業(yè)分類

3 Enterprise，business growth and size企業(yè)，業(yè)務(wù)增長和規(guī)模

4 Types of business organisation商業(yè)組織類型

5 Business objectives and stakeholder objectives商業(yè)目標和利益體目標

Understanding business activity：end of section case study (Paper 2 style)案例研究

Section 2 People in business 商業(yè)中的角色

6 Motivating workers員工激勵

7 Organisation and management組織和管理

8 Recruitment，selection and training of workers員工招聘、選拔和培訓(xùn)

9 Internal and external communication內(nèi)外部交流

People in business：end of section case study (Paper 2 style)案例研究

Section 3 Marketing 市場營銷

10 Marketing，competition and the customer市場營銷、競爭和客戶

11 Market research市場調(diào)研

12 The marketing mix：product營銷組合：產(chǎn)品

13 The marketing mix：price營銷組合：價格

14 The marketing mix：promotion and technology in marketing營銷組合：市場推廣及技術(shù)

15 The marketing mix：place營銷組合：分銷

16 Marketing strategy營銷策略

Marketing：end of section case study (Paper 2 style)案例研究

Section 4 Operations management第四部分 運營管理

17 Production of goods and services商品和服務(wù)的生產(chǎn)

18 Costs，scale of production and break-even analysis成本、生產(chǎn)規(guī)模和盈虧平衡分析

19 Achieving quality production實現(xiàn)質(zhì)量生產(chǎn)

20 Location decision選址決策

Operation management：end of section case study (Paper 2 style)案例研究

Section 5 Financial information and financial decisions 財務(wù)信息和財務(wù)決策

21 Business finance：needs and sources企業(yè)財務(wù)：需求與來源

22 Cash flow forecasting and working capital現(xiàn)金流量預(yù)測與運營資本

23 Income statements損益表

24 Balance sheets資產(chǎn)負債表

25 Analysis of accounts賬目分析

Financial information and financial decisions：end of section case study (Paper 2 style)案例研究

Section 6 External influences on business activity 商業(yè)活動的外部影響

26 Government economic objectives and policies政府的經(jīng)濟目標和政策

27 Environmental and ethical issues環(huán)境及道德問題

28 Business and the international economy商業(yè)和國際經(jīng)濟