IB商科教材電子版及內(nèi)容和目錄大綱

 

IB商科教材

Topic 1 Business organization and environment 企業(yè)組織和環(huán)境

1 The nature of business activity 商業(yè)活動(dòng)的本質(zhì)

2 Types of organization 組織的形式

3 Organisational objectives 組織目標(biāo)

4 Stakeholders 利益相關(guān)者

5 External environment 外部環(huán)境

6 Organisational planning tools 組織規(guī)劃工具

7 Growth and evolution 增長(zhǎng)和發(fā)展

8 Change and the management of change 變更及變更管理

9 Globalisation 全球化

Topic 2 Human resources 人力資源

10 Human resource planning 人力資源規(guī)劃

11 Organisational structure 組織結(jié)構(gòu)

12 Communication 溝通

13 Leadership and management 領(lǐng)導(dǎo)力和管理

14 Motivation 激勵(lì)

15 Organisational and corporate cultures 組織及企業(yè)文化

16 Employer and employee relations 雇主和雇員關(guān)系

17 Crisis management and contingency planning 危機(jī)管理和應(yīng)急計(jì)劃

Topic 3 Accounts and finance 會(huì)計(jì)和金融

18 Sources of finance 資金來源

19 Investment appraisal 投資評(píng)估

20 Working capital 運(yùn)營(yíng)資本

21 Budgeting 預(yù)算

22 Financial accounts 金融賬戶

23 Ratio analysis 比率分析

Topic 4 Marketing 市場(chǎng)營(yíng)銷

24 The role of marketing 營(yíng)銷的作用

25 Marketing planning 市場(chǎng)營(yíng)銷策劃

26 Product 產(chǎn)品

27 Price 價(jià)格

28 Promotion and place (distribution) 促銷和分銷（派發(fā)）

29 International marketing and e-commerce 國(guó)際營(yíng)銷與電子商務(wù)

Topic 5 Operations management 運(yùn)營(yíng)管理

30 Production methods 生產(chǎn)方法

31 Costs and revenues 成本和收入

32 Break-even analysis 盈虧平衡分析

33 Quality assurance 質(zhì)量保證

34 Location 地理位置

35 Innovation 創(chuàng)新

36 Production planning 生產(chǎn)計(jì)劃

37 Project management 項(xiàng)目管理

Topic 6 Business strategy 商業(yè)策略

38 Business strategy 商業(yè)策略